7 Reasons why your Business Needs To Be Using Email Marketing Strategy

Email marketing strategies in Canada and USA have greatly revolutionized throughout the decades. That means what worked in the past may not work now, so it’s essential to come up with strategies related to this age. In this article, we have outlined some email marketing tips on how you can make effective use of email and grow your business. If we talk about the potential of email marketing worldwide, it can be judged by statistics, that it will generate revenue up to 17.9 billion by the year 2027. [1] These figures may motivate you to utilize email marketing and leverage its benefits to grow your business on the go. However, we will discuss the perks of email marketing strategy on how you can do exactly that. But first, we look at what email marketing is. So, read on!

What is Email Marketing?

Email marketing refers to sending commercial emails to your subscriber list, or to individuals who have consented to receive promotional emails from you. It can also play a key role in your digital marketing strategy with lead generation, brand awareness, building relationships, or keeping customers engaged between acquisitions through different marketing emails. It is the best eCommerce marketing strategy in Canada and USA to keep your customers informed and build a community around your business.

Why does your business need an email marketing strategy?

Without a doubt, email marketing is one of the Best Business Strategy for a Successful Business. The reasons why is that so is listed below. Take a look.

1: It is a convenient means to reach out to your audience.

How many times do you open up your email on your computer or mobile device? Whether it’s work-related or confidential, most people check their email at least once a day to see what unexplored messages they’ve received. To be straightforward, they check their inbox 20 times a day. And 68.9% of these recipients open marketing messages using their mobiles 2-3 days a week. [2] It implies that email marketing delivers businesses the perk of getting in front of their audience daily.

However, many marketers lookout for social media to reach out to their target market. Yet, with the number of well-known social media platforms on the heap, the people who use Facebook may not be using Instagram or LinkedIn. It means you might have to circulate your spending across numerous platforms to contact all your target consumers. However, moving out an email marketing campaign or utilizing email marketing services in Canada and USA to manage an excellent email campaign lets you pick exactly who you wish to reach out to and engage with.

2: It Has The Highest ROI

There is no doubt that when you have well-planned and well-established email marketing campaigns, it will offer some of the best ROI reached to other marketing techniques. The Direct Marketing Association (DMA) in Canada conducted a comprehensive survey of email marketing ROI – back in 2019. It got discovered that for each dollar supported, $43.62 was returned for dollar investment in online display. [3] So, in short, email marketing delivers almost double the ROI to that of its nearest competitor!

3: It Offers Personalized Communication

Personalization in the context of email marketing refers to the act of targeting an email campaign to a particular number of the subscriber by leveraging the data and information you have about them. It can be information like their first name, the last product they purchased, where they live, etc.

However, the opportunity to personalize your marketing emails is unlike any other marketing strategy. Using your consumer data, you can share clients’ specifically targeted emails based on previous acquisitions, left shopping carts, or send them a deal on products they frequently buy. Once you learn what your customers like, you can tailor your offering to serve their exceptional needs.

4: Builds Brand awareness

Building brand awareness is critical for any firm that is just getting started or wanting to expand. Brand awareness is the intangible characteristic that encourages customers to pick your products over those of your competitors. The more people know about you, the more inclined they are to purchase from you. You can use emails to grab your audience’s attention in a variety of ways. You can share updates about the industry, updates on the market, and new trends. The main purpose behind this is to create an identity in customers’ minds. So use personalized emails and only provide relevant information to the relevant target audience.

5: Helps in Retargeting

Email marketing has made retargeting easier. Generally, it is the process to use the information you already have about your customers to refine the information you send them by email. It is a way of following up with customers after a trigger. You can be sent emails based on their last purchase, enlisted products, or any other thing that you think they find interested in you. Retarget them to insist on them to choose you.

6: Drive more conversions

The number six reason why your business needs to use email marketing is that it is more accessible to customers and it often provides higher conversion rates. Email marketing generates traffic more than any other social media channel in Canada and USA. [4] However, time and money are always constraints for marketers, so email marketing campaigns can be more effective while simultaneously producing income and leads as it gives you direct two-way communication with your target audience.

7: It is measurable

One of the major benefits of using email marketing for your business is that it is highly measurable. The success of email marketing revolves around some Parameters. It includes conversion rate, bounce rate, click-through rates, and complaints of Spam emails. By looking at these metrics you can easily trace what is the root cause of the failure of your email marketing campaign. As a result, you would be able to rectify the errors to make optimal use of email marketing. In addition, Using email marketing tools Like Hubspot, MailChimp, and Google Analytics will also provide which email marketing campaigns were successful and which were not. This can be beneficial in creating an Email marketing strategy in the future.

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How Email Marketing Integrates Nicely With Other Marketing Tools?

An extra perk coming your way? Email marketing functions to improve your other marketing platforms and strategies as well. These enclose SEO, pay-per-click (PPC), and social media. Many email service providers offer integrations with social media platforms. It allows you to build social media-specific email audiences and segments to – which you can market particular content. As a result, it will work to drive traffic back to your website and also help to improve on-site engagement metrics, which will lead to more conversions & sales.

However, email marketing services like HubSpot, MailChimp, Google Analytics, SendX, AWeber may make the process of email marketing simpler — they have features and capabilities that enhance and streamline email communication to help you identify qualified leads.

Need help in Creating an Effective Email Marketing Strategy?

If you are still confused about how to create your email marketing strategy on the go, you can think about us. It may seem a hectic task to get started with email, but you don’t have to do the hard work all by yourself as we are here to help you. We at Mindcob Digital Marketing Agency in Canada and USA are here to create an effective email marketing strategy for your business. Well, our email marketing service will focus on creating a call-to-action that will encourage readers to take the next step in the buyer’s journey. So, feel free to contact us now.