Turn clicks into profit with our PPC Marketing Services
What are PPC Ads?
Types of PPC Ads
Display Ads
You must have seen banner ads while scrolling through a website or an app. That’s a Display Ad. These ads contain images of the products you’ve been searching for. For example, if you’ve been checking out running shoes online. Don’t get surprised because you might see ads for the latest Nike sneakers while reading a blog or watching a YouTube video.
Search Ads
Have you noticed those ads that pop up at the top or sometimes at the bottom when you Google something? Those are search ads. They’re text-based ads. They can be seen when you search for a relevant query in Google. You’ll usually see them labeled as sponsored or Ad. This is done so that they look different from the regular search results.
YouTube Ads
Ads that play before or during a YouTube video are called YouTube ads. They’re a great way to get your brand noticed. You can see them in YouTube search results, sometimes before or sometimes during the video. Since they’re video-based, they let you tell a story and have the power to grab attention in a way that sticks with viewers.
Social Ads
Very frequently we come across ads on Facebook, Instagram, or LinkedIn that feel super relatable. That’s social media advertising. You can see these ads directly in your feed, stories, or even as sponsored posts. They target people based on their interests, hobbies and online behaviour. These can be very helpful as businesses can reach exactly the right audience instead of just hoping the right people see their ads.
Remarketing Ads
Think of a time you visited an online store. You added something to your cart and then left only to see ads for that exact item everywhere you go? Happens to all of us. That’s retargeting ads. Google also calls them remarketing ads. These ads specifically target people who visited your website or interacted with your content.
Google Shopping Ads
When you search something on Google you can see a row of product images with prices right at the top. Those are shopping ads. They can turn out to be a game-changer for online stores. Unlike regular text ads, shopping ads show actual product images, prices, and even store names. Which makes it super easy for shoppers to compare options and get themselves the most suitable product.
Gmail Sponsored Promotions
Ads that you see in your Gmail inbox, usually at the top of your promotions tab are called Gmail Sponsored Promotions (GSP). It’s a smart way to reach potential customers right when they are checking their emails. Unlike YouTube ads, GSP has a click-to-call feature. It means prospects can call you directly from the ad. It easier than ever to connect with interested leads at any stage of your sales funnel.
Local Services Ads
Unlike regular PPC ads, LSAs follow a pay-per-lead model. This means you only get charged when someone reaches out to you. Not just when they click on your ad, these ads are perfect for service-based businesses like plumbers, electricians, and consultants because they connect you directly with people who need help at that very moment.
Amazon PPC Ads
Are you selling on Amazon? Then you’ve probably noticed that some products show up at the very top of search results with a little Sponsored tag. Those are Amazon Ads. Amazon PPC (pay-per-click) ads help sellers increase sales and drive more traffic to their stores. And since people on Amazon are already in buying mode these ads can be very helpful for sellers.
Why does your business need PPC Ads?
Laser-Targeted Ads
With ads you can reach the exact audience that’s most likely to buy. Because they target people based on demographics, interests, keywords, and even past interactions with your site or social media.
Fast Results
Unlike SEO, which takes time, PPC starts working immediately. Once your campaign is live, you can start driving traffic within hours. Isn’t that amazing?
Cost-Effective
You only pay when someone clicks on your ad which means your budget is spend on people who are actually interested. We definitely don’t wanna waste money. Plus, you can control your ad spend and set a cost per click (CPC) that works for you.
Easy to Track & Adjust
With PPC, you can see exactly what’s working. From the number of clicks to conversions. And if an ad is doing well? You can increase the budget with just a few clicks.
Increase Brand Awareness
Even if someone doesn’t click your ad, they still see your brand in search results or social feeds. So the next time they need what you offer, they’ll remember you.
Works Great with SEO
PPC and SEO together are like a power duo. While SEO helps you rank organically over time, PPC lets you instantly show up at the top of search results.
PPC Marketing Services For Your Business
Keyword Research Analysis
At Mindcob PPC Agency, we use powerful tools to analyze search behavior and figure out exactly which keywords your audience is searching for. We don’t just pick random words. We carefully categorize them based on relevance, search volume, and competition. And we don’t stop there. Our Mindcob PPC experts continuously refine and optimize your keyword list. This helps us to make sure your PPC campaigns stay aligned with your audience’s search intent.
Landing Page Optimization
Getting clicks is great. But turning those clicks into actual leads and sales? That’s why your landing page needs to be optimized. At Mindcob PPC Agency, our main goal is not to just drive traffic. We also make sure that traffic converts. Our team writes attention-grabbing headlines and uses high-performing keywords. We also add clear, persuasive CTAs to guide visitors to take action.
A/B Advertising and Performance Analysis
We run side-by-side comparisons of different ads and landing page elements. Those elements are headlines, images, layouts, and CTA. We do this to see what actually works the best. The data from these tests helps our Mindcob Experts fine-tune your campaigns that ensures every dollar you spend goes toward the highest-performing ads. With Mindcob’s PPC services in Canada, you get smarter ads and better results.
Social Media Ads
Did you know that over half of online users turn to social media when researching products? That means if your brand isn’t showing up in their feeds, you’re missing out on potential customers. With Mindcob’s PPC services in Canada, we help you to get heard by the right audience. That too, without wasting your ad budget. Our social media specialists analyze your target audience’s behavior and craft attractive images, videos, and text ads. This helps in making your ads ready for maximum engagement.
Google Ads
Our Mindcob Google Ads experts take a dig deep into your campaigns with detailed PPC audits. It is done to make sure your ads are reaching your ideal audience. We optimize everything such as your ad copy and targeting to site link extensions. Because we want you get higher engagement and better conversions. If you’re looking for Google Ads management services in Canada or a team that knows how to make your PPC ads work smarter, choose us.
Remarketing Campaigns
At Mindcob PPC Agency, we help you reconnect with high-value visitors. Those who have already shown interest in your products or services. Our team analyzes your top-performing campaigns, creates catchy remarketing ads. We then strategically target previous visitors to bring them back when they’re ready to buy. Looking for Remarketing Ads in Canada that actually convert? Mindcob PPC Agency is just a click away.
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different?
Schedule a free, no-strings-attached consultation to see if our SEO company can get *you* the results you want.
Why Choose Mindcob for SEO in London?
browsers into buyers
Our team focuses on turning browsers into buyers, because there’s no point in getting high traffic if nothing converts and you don’t make any sales.
find your ideal customer
Our team performs deep research to find your ideal customer to get your ad infront of them at the perfect moment when they’re most likely to take an action.
10+ years of experience
Our PPC experts have 10+ years of experience in the industry and know well how to perform the best strategies from businesses belonging to different industry, sizes and needs.
transparently communicate
We understand that you have made an investment and need clear insight on where the money is being spent. We transparently communicate clear reports without confusing jargon and numbers on how well your ads are performing.
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- hello@mindcob.com
- +1 604-674-7777
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