Solution | Case Study
Initial Solution
Mindcob’s team stepped in to create a dynamic website tailored to Thetasmart’s needs. We provided a robust solution that allowed the agency to easily manage its data and improve functionality for both employers and job seekers.
Expanding Our Partnership
Once the website was up and running, Thetasmart requested additional support. We began managing their social media accounts, posting regular blog content each month, and eventually took on SEO services to increase their online visibility. Our efforts have consistently brought in new leads and helped position Thetasmart as a trusted resource for staffing.
Recent Projects
Last year, we collaborated with Thetasmart to develop a fully functional mobile app for their staffing services. This app streamlines the process of connecting employers with potential employees and is now an essential part of their operations. We continue to provide ongoing management and support to ensure Thetasmart’s digital platforms remain efficient and reliable.
Ongoing Development
Currently, Mindcob is working on an invoicing system for Thetasmart. This new feature will simplify financial transactions and make it easier for the agency to manage payments. By adding this functionality, we aim to further streamline Thetasmart’s processes and enhance their operational efficiency.
- Domain: Theta Smart
- Location: 32888 Maclure Rd, Abbotsford, BC V2S 0K9, Canada
- Timeline: Oct 2020 – Present
Website Development & Maintenance
We built and continue to maintain a dynamic website that enables Thetasmart to efficiently manage data for both job seekers and employers.
Mobile App Development
We developed a fully functional staffing app that streamlines connections between employers and potential employees, making the hiring process more efficient.
Web Portal for Invoicing & Payroll
We are currently working on an invoicing and payroll web portal to simplify financial transactions, further enhancing operational efficiency.
Social Media Management
Our team manages Thetasmart’s social media accounts, helping to grow their online presence and engage with their audience.
Blog Posts
We produce monthly blog content to drive traffic, boost engagement, and establish Thetasmart as a thought leader in the staffing industry.
Search Engine Optimization (SEO)
Our ongoing SEO efforts have improved Thetasmart’s visibility, driving more leads and connecting them with new clients.
Client Feedback
Professionalism personified. Mindcob is a very well run software house. Providing the support on demand for all my web solutions needs. The dedicated attention they have provided has made the process a fantastic experience. Great job team looking forward to working with you soo.
I am on my third project with them now.
(Harry Singh)
Goals and Objectives
Lead Generation Website
Develop a website that effectively collects leads and applications from both employers and employees.
Social Media Management
Maintain a strong online presence by managing Thetasmart’s social media accounts, ensuring they stay engaged with their audience.
Search Engine Optimization (SEO)
Drive a large organic audience from British Columbia by implementing SEO strategies, increasing Thetasmart’s visibility to local users.
Thetasmart Mobile App
Create and maintain a mobile app that allows for employee monitoring, salary calculation, and overall operational management.
Invoicing and Payroll Web Portal
Develop a web portal for efficient invoicing and payroll management, simplifying financial tasks for Thetasmart.
Presentation and Card Design
Design professional presentations and business cards to enhance Thetasmart’s branding and client communications.
These objectives collectively support Thetasmart’s mission to connect employers with job seekers, improve operations, and expand their reach in the staffing industry.
Defining the Target Audience
Initially, Thetasmart struggled to finalize their target audience, which led to multiple changes in direction over the first year. This impacted our SEO strategy, as each change required adjustments. However, once the target audience was clearly defined, our SEO efforts began delivering consistent results.
Streamlining Payroll and Invoicing
Thetasmart faced considerable challenges in managing employee payroll and invoicing. To automate these processes, we invested time in understanding their specific needs and pain points. We then implemented a customized solution that has significantly improved the efficiency of their financial operations.
Attracting Employers
While our SEO efforts successfully brought in a high number of job seeker applications, attracting employers proved more challenging. To address this, we refined our keyword strategy to focus specifically on terms relevant to employers and targeted a narrower geographic area. This shift was effective and helped increase employer engagement. Additionally, we accelerated outreach by incorporating cold outreach on social media and cold calling, which contributed significantly to revenue growth.
Our Marketing Strategy
For all marketing services, we follow a consistent and effective strategy designed to deliver results:
We begin by fully understanding the client’s services, ensuring we’re aligned with their business goals and objectives.
We work with the client to finalize the target audience, as this is crucial for guiding our content and outreach strategies.
Based on the target audience, we create a tailored content strategy that resonates with potential customers and strengthens brand presence.
We continuously evaluate and refine our approach to ensure it remains effective and relevant over time.
Our Development Strategy
For all development projects, we follow a systematic process to create reliable, high-quality solutions:
We take the time to thoroughly understand the client’s pain points and specific challenges.
Together with the client, we finalize the best solution that meets their needs and addresses their goals.
Our team then develops the solution, ensuring it aligns with project requirements and industry best practices.
Before launching, we rigorously test the solution to ensure it performs optimally and delivers the desired results.
Results and Outcomes
Applications: We generated over 100 job applications each week, helping to consistently build their candidate pool.
New Customers: On average, we attracted more than 5 new employer clients each month, connecting them with quality job seekers.
Website Traffic: Thetasmart’s website now receives over 1,000 visitors per month, primarily from British Columbia, Canada, increasing their visibility and engagement within the local market.
Click-Through Rate (CTR): The CTR improved to 2.5%, indicating a stronger response to our marketing efforts and increased engagement with the target audience.
These results reflect our commitment to driving growth and connecting Thetasmart with both employers and employees effectively.
After polishing the rough paths, we put our efforts into developing
Theta Smart prides on our services and is satisfied with the MINDCOB IT Services. The client gets amazed with scalability and the wide range of options that our Software Company offered to him. These positive outcomes urged him to hire MINCOB as a complete IT Services Provider Company.
We are still working with Theta Smart as a team to deliver reliable services that make him satisfied. Just like Theta Smart, you can also take your business to the next level if you hire us as your best Digital Marketing Agency Right Away!
