Thetasmart Staffing
Solution | Case Study

In 2020, the owner of Thetasmart, a staffing agency, approached Mindcob for help in automating their system. The agency connects employers with job seekers, and they needed a simple, reliable website to collect and manage data for both groups. Previously, the owner had invested over $11,000 in a developer for two websites, but it took more than two months, and both sites came with cracked plugins and apps. Unfortunately, neither site had a fully functioning front end or back end, leaving Thetasmart struggling with lead generation and lacking an efficient system for managing leads and applications.

Showcasing general labor services and job seeker. "Theta Smart Staffing Agency Canada"
Theta Smart Staffing Company-LOGO
Theta Smart Staffing Agency bridges talent with opportunity—connecting skilled professionals to businesses seamlessly. Your success, our priority.

Client Results

+34.78%

increase in website visitors

+182.18%

increase in organic search traffic

+346.93%

increase in the conversion rate

Initial Solution

Mindcob’s team stepped in to create a dynamic website tailored to Thetasmart’s needs. We provided a robust solution that allowed the agency to easily manage its data and improve functionality for both employers and job seekers.

Expanding Our Partnership

Once the website was up and running, Thetasmart requested additional support. We began managing their social media accounts, posting regular blog content each month, and eventually took on SEO services to increase their online visibility. Our efforts have consistently brought in new leads and helped position Thetasmart as a trusted resource for staffing.

Recent Projects

Last year, we collaborated with Thetasmart to develop a fully functional mobile app for their staffing services. This app streamlines the process of connecting employers with potential employees and is now an essential part of their operations. We continue to provide ongoing management and support to ensure Thetasmart’s digital platforms remain efficient and reliable.

Ongoing Development

Currently, Mindcob is working on an invoicing system for Thetasmart. This new feature will simplify financial transactions and make it easier for the agency to manage payments. By adding this functionality, we aim to further streamline Thetasmart’s processes and enhance their operational efficiency.

Project Info

  • Domain: Theta Smart
  • Location: 32888 Maclure Rd, Abbotsford, BC V2S 0K9, Canada
  • Timeline: Oct 2020 – Present
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Theta Smart Staffing Agency-LOGO
Goals and Objectives

Our primary goal is to help Thetasmart attract more employers and job seekers, then manage these connections through their mobile app and web portal. To achieve this, we have set specific objectives

Lead Generation Website

Develop a website that effectively collects leads and applications from both employers and employees.

Social Media Management

Maintain a strong online presence by managing Thetasmart’s social media accounts, ensuring they stay engaged with their audience.

Search Engine Optimization (SEO)

Drive a large organic audience from British Columbia by implementing SEO strategies, increasing Thetasmart’s visibility to local users.

Thetasmart Mobile App

Create and maintain a mobile app that allows for employee monitoring, salary calculation, and overall operational management.

Invoicing and Payroll Web Portal

Develop a web portal for efficient invoicing and payroll management, simplifying financial tasks for Thetasmart.

Presentation and Card Design

Design professional presentations and business cards to enhance Thetasmart’s branding and client communications. These objectives collectively support Thetasmart’s mission to connect employers with job seekers, improve operations, and expand their reach in the staffing industry.

Website content metrics including bounce rate, and page performance."Theta Smart Staffing Agency"
Analytics dashboard, including trends for users and mobile traffic."Theta Smart Staffing Agency"

Organic traffic increased by 182.18% during the first active months of SEO
(September – December 2019)

Our Challenges

Throughout our work with Thetasmart, we encountered several challenges that required tailored solutions to overcome.

Defining the Target Audience

Initially, Thetasmart struggled to finalize their target audience, which led to multiple changes in direction over the first year. This impacted our SEO strategy, as each change required adjustments. However, once the target audience was clearly defined, our SEO efforts began delivering consistent results.

Streamlining Payroll and Invoicing

Thetasmart faced considerable challenges in managing employee payroll and invoicing. To automate these processes, we invested time in understanding their specific needs and pain points. We then implemented a customized solution that has significantly improved the efficiency of their financial operations.

Attracting Employers

While our SEO efforts successfully brought in a high number of job seeker applications, attracting employers proved more challenging. To address this, we refined our keyword strategy to focus specifically on terms relevant to employers and targeted a narrower geographic area. This shift was effective and helped increase employer engagement. Additionally, we accelerated outreach by incorporating cold outreach on social media and cold calling, which contributed significantly to revenue growth.

Theta Smart Staffing Agency

Our Work Includes

Website Development & Maintenance

We built and continue to maintain a dynamic website that enables Thetasmart to efficiently manage data for both job seekers and employers.

Web Portal for Invoicing & Payroll

We are currently working on an invoicing and payroll web portal to simplify financial transactions, further enhancing operational efficiency.

Blog Posts

We produce monthly blog content to drive traffic, boost engagement, and establish Thetasmart as a thought leader in the staffing industry.

Mobile App Development

We developed a fully functional staffing app that streamlines connections between employers and potential employees, making the hiring process more efficient.

Social Media Management

Our team manages Thetasmart’s social media accounts, helping to grow their online presence and engage with their audience.

Search Engine Optimization (SEO)

Our ongoing SEO efforts have improved Thetasmart’s visibility, driving more leads and connecting them with new clients.

Client Review

Professionalism personified. Mindcob is a very well run software house. Providing the support on demand for all my web solutions needs. The dedicated attention they have provided has made the process a fantastic experience. Great job team looking forward to working with you soo.I am on my third project with them now.

Naveed Mirza

Theta Smart Staffing Agency

Our Marketing Strategy

For all marketing services, we follow a consistent and effective strategy designed to deliver results:

Understand the Services

We begin by fully understanding the client’s services, ensuring we’re aligned with their business goals and objectives.

Define the Target Audience

We work with the client to finalize the target audience, as this is crucial for guiding our content and outreach strategies.

Develop a Content Strategy

Based on the target audience, we create a tailored content strategy that resonates with potential customers and strengthens brand presence.

Repeat the Cycle

We continuously evaluate and refine our approach to ensure it remains effective and relevant over time.

Our Development Strategy

For all development projects, we follow a systematic process to create reliable, high-quality solutions:

Understand the Problem

We take the time to thoroughly understand the client’s pain points and specific challenges.

Define the Solution

Together with the client, we finalize the best solution that meets their needs and addresses their goals.

Implement the Solution

Our team then develops the solution, ensuring it aligns with project requirements and industry best practices.

Test the Solution

Before launching, we rigorously test the solution to ensure it performs optimally and delivers the desired results.

Results and Outcomes

Our efforts have produced significant results for Thetasmart:

Applications: We generated over 100 job applications each week, helping to consistently build their candidate pool.

New Customers: On average, we attracted more than 5 new employer clients each month, connecting them with quality job seekers.

Website Traffic: Thetasmart’s website now receives over 1,000 visitors per month, primarily from British Columbia, Canada, increasing their visibility and engagement within the local market.

Click-Through Rate (CTR): The CTR improved to 2.5%, indicating a stronger response to our marketing efforts and increased engagement with the target audience.

These results reflect our commitment to driving growth and connecting Thetasmart with both employers and employees effectively.

Instagram grid of quotes, and information about staffing solutions. "Theta Smart Staffing Agency"

After polishing the rough paths, we put our efforts into developing

Strategy and | Approach

Theta Smart prides on our services and is satisfied with the MINDCOB IT Services. The client gets amazed with scalability and the wide range of options that our Software Company offered to him. These positive outcomes urged him to hire MINCOB as a complete IT Services Provider Company.

We are still working with Theta Smart as a team to deliver reliable services that make him satisfied. Just like Theta Smart, you can also take your business to the next level if you hire us as your best Digital Marketing Agency Right Away!