Record-Breaking Ramadan Fundraising Through Data-Driven Digital Strategy

How Mindcob helped Muslim Food Bank & Community Services raise over $500,000 with strategic digital advertising and data optimization

2,200+

New Donations

$500K+

CAD Raised

512%

Google Ads Growth

Unlock Record-Breaking Growth for Your Nonprofit

See how MFBCS raised $500K+ in Ramadan through data-driven ads—and how you can, too.

Project Overview

Transforming Nonprofit Fundraising with Strategic Data Optimization

Muslim Food Bank & Community Services (MFBCS), a Canadian nonprofit tackling food insecurity and social welfare challenges, partnered with Mindcob to unlock the full potential of digital advertising. By restructuring Facebook and Google Ads campaigns, consolidating tracking, and leveraging donor data, MFBCS achieved record-breaking Ramadan fundraising results and built a foundation for long-term growth.

Before Mindcob

The Challenges — We Faced

Broken tracking & cluttered setup

Multiple Facebook Pixels and Tag Managers caused conflicts and missing data. No server-side tracking from FundraiseUp.

Campaigns Misaligned With Goals

Multiple Facebook Pixels, messy Tag Manager configurations, and missing server-side tracking prevented accurate data collection and optimization.

Data left untapped

Rich donor history was available but not used for lookalikes, retargeting, or segmentation

Underutilized Google Ad Grants

Limited to branded search campaigns. Missing omnichannel opportunities on YouTube, Display, and Performance Max.

After Mindcob

Our Strategic Implemented

A comprehensive four-pillar approach to transform Purple Parking’s PPC performance during the crucial spring season.

Step 1

Consolidated & Accurate Tracking

Unified all tracking under one Tag Manager.
Implemented Conversion API with FundraiseUp for reliable donor attribution.

Step 2

Donation-Focused Facebook Strategy

Shifted campaign objectives from clicks to donations.
Built audiences using Muslim + charity interests, donor lookalikes, and retargeting.

Step 3

Structured Ramadan Campaigns

First 20 days: “30 Days of Givingˮ messaging.
Last 10 days: 4X budget scale, emphasizing Laylatul Qadr giving & automated recurring donations.
Reduced campaign count to 4 for efficiency and learning.

Step 4

High-Performance Google Ads Strategy

Fixed conversion tracking and consolidated campaigns.
Launched Performance Max with customer match lists.
Expanded search into non-branded charity terms.
Repurposed Facebook creatives for YouTube & Display retargeting.

Results & Impact

Record-Breaking Campaign Performance

Facebook Impact

2,200+

Donations Generated

$500K+

CAD Raised

350+

Recurring Donors ($5,000+/month)

4X

Lower Cost Per Result

Google Ads Impact

512%

Increase in Conversions

2,021%

Growth in Donations

8X

Reduction in Cost Per Result

Expanded beyond branded searches to capture high-intent charity donors

The Approach

The Mindcob Difference

By transforming MFBCSʼs digital advertising from fragmented and under-optimized into a data-driven, performance-focused system, Mindcob helped the organization achieve its strongest Ramadan campaign ever. Beyond immediate donations, the new recurring donor base ensures MFBCS has sustainable revenue to expand its programs in food security, case management, and youth empowerment.

Azim Dahya
Muslim Food Bank & Community Services

“Partnering with Mindcob gave us the digital clarity we needed. They not only helped us raise record donations during Ramadan but also built a system that will keep working for us year after year.”

Let’s Build Your Next Breakthrough Campaign

Scale donations, fix tracking, and unlock sustainable growth year-round.