Harry's Lawn Care - SEO Success Story

Harry’s Lawn Care, a lawn care company based in Vancouver, partnered with Mindcob to overhaul its SEO. Within months, Mindcob’s SEO strategy skyrocketed organic search traffic by 400% and increased new customer inquiries by 108%. By optimizing on-page content, improving technical performance, and strengthening local SEO, Harry’s Lawn Care now dominates Google British Columbia’s lawn care search results, turning organic visitors into leads. This case study details our SEO-only approach and results.

increase in organic traffic

400%

increase in leads generated

108%

“Working with Mindcob has turned our website into a lead-generation powerhouse. Our organic traffic and customer inquiries have grown far beyond what we ever achieved before – it feels like we have a whole new marketing team behind us.”

— Jaime, Owner, Harry’s Lawn Care

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Discover how a customized SEO strategy can turn your website into a year-round lead generation powerhouse.

Transformation

The Dramatic Shift

See how Harry’s Lawn Care went from invisible to industry leader.

BEFORE

Mindcob SEO

No comprehensive SEO strategy

Harry’s site lacked targeted keywords or content for local lawn care searches.

Limited search visibility and mobile performance

The website wasn’t optimized for Google’s ranking factors, leading to low organic traffic.

Missing local optimization

Prior to Mindcob, Harry’s had an incomplete Google Business Profile and few local citations, missing out on nearly half of location-based searches.

Stagnant lead generation

With weak SEO and site speed issues, the site captured very few enquiries and sales.

AFTER

Mindcob SEO

Enhanced search visibility and brand recognition

Our SEO efforts pushed Harry’s site onto page one for dozens of key lawn care terms, dramatically expanding reach.

Strong local presence

We fully optimized Google Business and local listings (complete profiles can drive ~354% more visits), making Harry’s appear in local pack and map results across British Columbia.

Improved user experience

Site speed and mobile usability were boosted to capture over 84% mobile traffic, increasing on-site engagement.

More conversions

A streamlined content strategy and clear calls-to-action turned the higher traffic into real leads and jobs.

Our Client

Harry’s Lawn Care

Harry’s Lawn Care is a family-owned landscaping company in Ontario. Faced with tough competition from national brands and local providers, they needed a digital strategy to generate year-round leads. Mindcob began by auditing the site and market: nearly half of Google searches have local intent, and lawn care customers typically research services online. We crafted a custom SEO plan (no PPC or ads, SEO only) focused on Harry’s strengths and target customers.

“We knew we were doing great work, but nobody could find us online. Mindcob changed everything.”

— Jaime, Owner, Harry’s Lawn Care

The Approach

The Mindcob SEO Approach

A comprehensive, data-driven strategy tailored specifically for Harry’s Lawn Care.

Step 1

Targeted Keyword & Content Strategy

We researched high-volume local keywords for services like “lawn care Vancouver,” “commercial lawn care,” and seasonal services including snow removal and Leaf Removal. Next, we defined website structure for better optimization with core service pages, location pages to cover the geography, and posts around these topics to build topical authority. As with a similar case, we designed each page to be SEO-focused: keyword-optimized titles, clear headings, and informative copy that addresses customer needs. For example, we added detailed landing pages for mowing, aeration, and snow removal (highly searched seasonal terms), each with relevant content to drive qualified traffic. This content plan aligns with best practices – noting that 53% of all website traffic comes from organic search, we maximized Harry’s visibility where customers are already looking.

Step 2

On-Page & Technical SEO

We improved site structure and HTML. All meta tags, headers, and images were optimized to reflect lawn care keywords. We implemented schema markup for local business info, helping Google better understand Harry’s services. Simultaneously, we sped up the site: optimizing images, enabling browser caching, and improving mobile layouts. Mobile readiness was crucial because 62.5% of organic searches now come from mobile devices. These enhancements ensured Google could crawl and index the site efficiently, and kept visitors engaged—both vital for higher rankings and conversions.

Step 3

Local SEO Optimization

Mindcob fully optimized Harry’s Google Business Profile (GBP). We ensured the profile had a complete description, relevant categories, and high-quality photos. By soliciting customer reviews and updating GBP regularly, we increased local authority. Research shows businesses with fully optimized GBP listings are 70% more likely to attract location visits; Harry’s saw a surge in map and “near me” search appearances. We also built local citations and improved NAP (name, address, phone) consistency across directories, capturing the 46% of searches that have local intent. These tactics drove a huge jump in clicks to Harry’s site from local search results.

Step 4

Quality Backlinks

To boost domain authority, we executed a link-building campaign. We earned mentions and links from local news, landscaping associations, and community blogs (e.g. lawn care awards sites). This followed best practices: as one case study notes, “high-quality, trustworthy websites linking back… significantly boost both website traffic and — more importantly — conversions”. By obtaining these authoritative backlinks, Harry’s site steadily climbed in rankings for competitive terms.

Step 5

Update Website Structure That Engage User on Website

Alongside our SEO strategy, we redesigned the website structure to improve user engagement and navigation. Clear service categories, well-structured landing pages, and intuitive menus ensured that visitors could quickly find what they needed. This not only reduced bounce rates but also encouraged users to explore multiple services, increasing the likelihood of lead generation and conversions. A better-structured website enhanced both SEO performance and customer experience, creating a seamless journey from search to inquiry.

Become the Dominant Local Authority

Our targeted, SEO-only approach delivers sustainable, high-value leads and strong ROI, just like it did for Harry’s Lawn Care.

Proven Results

Driving Results

Harry’s Lawn Care, a lawn care company based in Vancouver, partnered with Mindcob to overhaul its SEO. Within months, Mindcob’s SEO strategy skyrocketed organic search traffic by 400% and increased new customer inquiries by 108%. By optimizing on-page content, improving technical performance, and strengthening local SEO, Harry’s Lawn Care now dominates Google British Columbia's lawn care search results, turning organic visitors into leads. This case study details our SEO-only approach and results.

“Mindcob’s team became an extension of our business. Their SEO expertise brought us more customers than we ever imagined. We’re now busy year-round thanks to this strategy.”

— Jaime, Owner, Harry’s Lawn Care

Mindcob Digital Marketing’s targeted SEO strategy has made Harry’s Lawn Care a top local authority in the lawn service market. By focusing on organic search, we delivered sustainable, high-value leads with strong ROI — exactly the results clients expect from a professional Canadian SEO agency.

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