How Mindcob’s SEO Strategy Boosted Defend My Business’s Global Growth

Defend My Business, a Global based IT solutions broker specializing in advanced network and cybersecurity services, partnered with Mindcob Digital Marketing for a 6‑month global SEO campaign. Mindcob implemented a targeted keyword and content strategy to improve search visibility and drive qualified traffic. In just six months, organic sessions grew by 180% and contact-form leads rose by 120%, markedly expanding Defend My Business’s reach, especially in the U.S..

180%

INCREASE IN ORGANIC SESSIONS

120%

INCREASE IN ORGANIC CONTACT FORM SUBMISSIONS

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Before Mindcob

Very limited SEO presence and almost no rankings for key IT security and solutions terms.

Static site content not optimized for search intent or target keywords.

Weak site performance (speed and mobile) and minimal traffic, leading to few inbound leads.

After Mindcob

Significantly improved keyword rankings and brand visibility on Google (U.S. and global).

Optimized website structure and content (meta tags, headings, internal links), boosting crawlability and site speed.

Engaging, keyword-rich content added to the site, aligning with user needs and driving more conversions.

A focused SEO strategy and analytics-driven adjustments resulted in a clear lead-generation pipeline from organic search.

Our Client

About Defend My Business

Defend My Business connects organizations with managed IT solutions to protect data and maintain high-speed connectivity. The company delivers security, compliance, and business internet services (such as Spectrum Business Internet) that help clients defend against cyber threats and ensure reliable operations. By leveraging Mindcob’s SEO expertise, Defend My Business strengthened its online presence, reaching customers worldwide and establishing itself as a leader in IT security solutions.

The Approach

Mindcob's SEO Approach

Mindcob’s SEO plan focused exclusively on elevating Defend My Business’s organic search performance through proven on-site and off-site tactics. The strategy was tailored to the IT and cybersecurity industry, with an emphasis on the U.S. market and global reach.

Step 1

Holistic SEO Strategy

Mindcob began with deep keyword research and a holistic SEO strategy tailored to Defend My Business’s market. By optimizing website content around relevant security and network infrastructure terms, we drove more qualified organic traffic to the site. Mindcob’s team improved metadata, headings, and the information architecture to enhance search crawlability. These efforts significantly expanded Defend My Business’s Google visibility, attracting businesses actively seeking IT solutions.

Step 2

Technical Optimization

Beyond content, Mindcob addressed the site’s technical performance. We accelerated page load speed, improved mobile responsiveness, and ensured secure HTTPS protocols – all best practices that improve both SEO rankings and user experience. These technical SEO upgrades reduced bounce rates and made the site more competitive in search results. As a result, Google indexes and ranks the site more effectively, further boosting organic traffic.

Step 3

Competitor & Market Analysis

To capture market share, Mindcob conducted in-depth competitor and industry analysis. We studied rival IT-security providers and their search presence to identify content gaps and high-value keywords. These insights guided our backlink-building and content priorities, allowing Defend My Business to capture a larger share of high-intent search queries. Mindcob refined the digital strategy continuously using this data, leading to steady increases in relevant traffic and sales-ready leads.

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Outcome

Seeing the Results

Mindcob's targeted SEO campaign delivered measurable gains. Organic sessions surged by 180%, and contact-form lead submissions more than doubled, translating into a significantly stronger sales funnel. Industry case studies underscore these outcomes – for example, one SEO case grew a site's organic visits from 351K to 1.9M in six months – illustrating what an aggressive SEO push can achieve. Mindcob's results for Defend My Business are in line with these benchmarks, demonstrating the value of sustained SEO investment. The sustained increase in traffic and leads now provides a solid foundation for ongoing growth and ROI.

Outcome

Mindcob SEO Team

Alex Morgan

SEO Strategist

Lead on keyword and content planning

Alex Morgan

SEO Strategist

Lead on keyword and content planning

Alex Morgan

SEO Strategist

Lead on keyword and content planning

Alex Morgan

SEO Strategist

Lead on keyword and content planning

Mindcob’s dedicated SEO experts continue to partner with Defend My Business to refine the strategy and ensure its top rankings and lead flow. The result is a strong, data-driven foundation for long-term growth.

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