CanComCo - SEO Case Study

Search engine optimization (SEO) is a vital growth channel for B2B companies: roughly 76% of all traffic to B2B websites comes from search engines. Experience has shown that a well-executed SEO strategy can yield 200%+ growth in organic traffic and thousands of new leads. Mindcob’s team partnered with CanComCo — a Canadian IT business solutions provider — to apply these principles. By optimizing CanComCo’s website content, keywords, and structure, Mindcob helped the company rank higher in Google search results and attract more qualified prospects. In just six months, the site saw a 180% increase in organic sessions and a 90% increase in organic lead inquiries, fueling a significant boost in sales opportunities.

150%

INCREASE IN ORGANIC SESSIONS

90%

Increase in Leads

“Working with Mindcob felt like an extension of our team. Their SEO expertise turned our website into a lead-generation engine, and we couldn’t have achieved these results on our own.”

— Marketing Director, CanComCo

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Before Mindcob

CanComCo’s site had outdated SEO: key services and location-specific terms weren’t optimized, so the site ranked poorly for target queries.

The website structure was cluttered and hard to navigate, causing high bounce rates and low user engagement.

There was little fresh content and few backlinks, so CanComCo missed out on organic traffic and qualified leads.

After Mindcob

Mindcob implemented a targeted SEO strategy: CanComCo now ranks on the first page for several key IT service and local search terms.

We streamlined the site architecture and navigation, creating a clean, intuitive layout that keeps users engaged. Visitors find information faster and spend more time on the site.

Consistent content updates (blog posts, technical guides, and landing pages) and quality link-building increased CanComCo’s authority, resulting in significantly more inbound leads and conversions.

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Our Client

About CanComCo

CanComCo is a Canada-based IT Business Solutions provider. It “helps businesses in Canada find reliable IT Business Solutions by partnering with leading providers to deliver the right solutions” cancomco.ca. The company offers high-speed business internet, business voice systems, cybersecurity services, and innovative IoT solutions to help businesses thrive. In essence, CanComCo connects companies with the technology and services they need to succeed.

High-Speed Internet

Business Voice

Cybersecurity

IoT Solutions

The Approach

Mindcob's SEO Approach

Increasing Conversions

CanComCo’s goal was to turn more website visitors into leads, so we focused on driving high-quality targeted traffic. Mindcob conducted in-depth keyword research to identify the most valuable terms for CanComCo’s services (e.g. “business internet Canada”, “cybersecurity solutions for SMBs”). We optimized on-page elements like meta titles, descriptions, and headings to include these target keywords. Existing pages were rewritten to align with user intent, and new content was created (blog articles, case studies, and service pages) around high-intent search queries. By prioritizing keywords that indicate buyer intent, Mindcob ensured that visitors coming from Google were already engaged and likely to convert.

Update Website Structure to Engage Users on the Website

To complement the content strategy, Mindcob redesigned the website’s structure for better user experience and crawlability. We reorganized menus and categories so information is easier to find, and added internal links between related pages. Clean, intuitive navigation helps users find what they need without frustration, which in turn reduces bounce rates and increases time on site. For example, visitors can now reach CanComCo’s contact form or detailed service pages in just a few clicks. Behind the scenes, we also fixed technical issues: page load times were improved and mobile responsiveness enhanced, ensuring a fast, user-friendly experience. These structural updates not only engage visitors but also make it easier for search engines to crawl and index the site.

Outperforming Competitors

We conducted a thorough competitive analysis to shape our strategy. Mindcob examined CanComCo’s top industry competitors to find gaps in content and keywords. Using these insights, we created targeted content and landing pages to address underserved topics and queries. Additionally, we executed a strategic link-building campaign, earning backlinks from respected IT industry sites and directories. This strengthened CanComCo’s domain authority relative to peers. By continuously refining our approach based on analytics (monitoring keyword rankings, traffic sources, and user behavior), CanComCo steadily captured a larger share of search traffic in the IT solutions market.

Proven Results

Seeing the Results

In just six months, Mindcob’s SEO work delivered measurable improvements for CanComCo. Organic sessions rose 180%, and organic lead inquiries grew 90%, reflecting the success of our optimizations. These gains align with the big wins seen in industry case studies — for example, one B2B SEO campaign reported a +269% jump in organic traffic after a focused SEO overhaul. For CanComCo, these results translated into significantly more qualified leads and sales opportunities, proving the value of a strategic SEO investment.

Ready to boost your own website’s search performance? Partner with Mindcob’s SEO experts to drive similar growth and conversions for your business.

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