If you’re selling products or services on Shopify, chances are you want to rank well in Google. However, if your Shopify store isn’t optimized for search engines—it won’t get the visibility it needs to succeed. The good news is that there are plenty of ways to improve your SEO performance and ensure search engines like Google and Bing have properly indexed all your pages. But what do those things look like? How can we tell if our SEO efforts are working? What should we focus on when it comes to making sure our website is “Google-ready”? In this post, we’ll walk through an exhaustive Shopify SEO Checklist for ensuring optimal search engine visibility for any Shopify store owner.
The Critical Shopify SEO Checklist – You Should Know Now!
Below, we will talk about all the essential elements involved in Shopify SEO. Read on:
#1: Technical landing page optimization
The landing page is the first page of your website visitors’ journey. It’s where they get a sense of what you’re selling and how they can buy it. If your Shopify store has a good reputation, search engines can crawl through all its pages and find everything from product descriptions to pricing information.
However, if you have technical issues on any of these pages (or even just one), it could affect how well those pages rank in Google search results. And therefore, how many people see them when searching for products like yours online? The best way to make sure that doesn’t happen is by making sure your Shopify store is fully optimized for better search engine visibility.
#2: Page speed optimization
Page speed optimization is one of the most important things you can do to improve your Shopify SEO. Google has stated that page speed is a ranking factor, and it’s true! When users are on slow-loading sites, they may leave and not come back. [1] If you don’t have a fast-loading website, then people will never know why they didn’t find what they were looking for or what kept them from clicking through the links on your site.
Page speed also plays a vital role in user experience (UX). Most people today use their mobile devices when researching products online—and if your website isn’t optimized for mobile devices, this could lead to sales loss due to poor UX design or navigation issues (such as “clicking” links incorrectly).
#3: Mobile-responsive web design
Mobile-responsive web design is essential because it makes your site easy to use on mobile devices. It’s an excellent way to improve search engine rankings and increase traffic, which means more sales for you!
Here are some tips for how you can make sure that your site is mobile-responsive:
- Use a responsive theme (like Shopify’s default theme) instead of an old one from another platform. It will help keep the code clean and organized, making it easier for Google robots to crawl through your website without any problems or errors occurring along the way.
- Use images that are high resolution so they load faster than lower resolution ones do when viewed on smaller screens.
#4: Website structure and hierarchy
The next few steps in your Shopify SEO Checklist will help you ensure that your website structure is set up to support user experience & search engine optimization. [2]
- Hierarchy: A good scale keeps things simple for users, making it easier for them to find what they’re looking for. It also helps search engines understand which pages on your site should be ranked higher in the results. Because they provide better information or content than other pages.
- Content density: Keep in mind that if you have too many elements on each page (like images), Google may not index those pages well enough—so keep them as short as possible while providing helpful content!
#5: Targeted keywords, title tags, and meta descriptions
Regarding SEO, the essential elements of your shop are the products you sell and the words that describe them. To make sure Google sees your pages as valuable resources for searchers, you need to include keywords in each step of the process:
- In title tags (the text displayed at the top of a page) and meta descriptions (shown below each image). It would help if you used these sections to explain what people should expect from their search results. For example, if you sell furniture and want someone searching for “furniture” or “chairs,” those are great keywords for these sections!
- In content itself—both on product pages and blog posts/articles related to those products. If possible, add them to every piece of text written about that particular item or service. Otherwise, try adding them in some way throughout any relevant articles. So they don’t get lost among other bits of information.
#6: Navigation, user experience, and design
Navigation, user experience, and design are any Shopify store’s three essential elements and a crucial part of the Shopify SEO Checklist. They make up the foundation for your online presence and determine how well you can sell your products or services.
The navigation on a page is one of the most important things you can do to improve search performance—it sets up expectations for what visitors will find next. So, it should be designed in such a way that makes it easy for users to see what they’re looking for (and not just another advertisement).
#7: Internal linking and anchor text
Internal links are a great way to improve your Shopify SEO by connecting one page to another. If you have several pages on your site, each of which has specific content that is relevant to the others, then it’s vital that internal linking get used effectively.
Internal links should be relevant and valuable to the reader’s quest for information or action. You don’t want people clicking on a link just because it’s there; make sure it leads somewhere meaningful or helpful in some way!
Anchor text can also help search engines understand what page they’re on (thus enhancing their understanding of your product or service). Please make sure not only that the anchor text is relevant but also easy to read, so it doesn’t confuse searchers.
Quick tips for on-page SEO (that you can implement right now)
- Use the right keywords in your title tags
- Use the right keywords in your meta descriptions
- Consider using the right keywords in your page copy
- Use the right keywords in your image alt tags
- Use internal links to drive traffic back to your website so that search engines can better understand what users are looking for on this site.
Well, if you want to make your on-page SEO efforts accurate and on point, make sure to get Mindcob’s Search Engine Optimization Services in Canada.
Get A Well-Rounded Strategy With Us!
If you’re new to Shopify or want to improve your search performance on the platform and in general, hiring a company familiar with this Shopify SEO Checklist is essential. That’s where Mindcob Digital Marketing Agency comes into play! We have been serving clients for many years and have built our reputation by delivering results. We also serve as Shopify web design and development services that can provide you with many perks. Our team of experts has been dedicated to providing value through our expertise, experience, and results. Contact us to hire Mindcob as your best Shopify SEO Agency In Canada.
