There is no doubt that an email has become even more crucial that offers ease to access services like digital and eCommerce marketing in Canada and USA. And with 51 percent of customers in the U.S. choosing to be called by brands through these platforms, email marketing is the go-to medium to thrive in the e-world.  However, businesses cannot overlook the potency and prospect of email in 2022 and onwards. If you haven’t yet, it’s the high moment you create a robust email marketing strategy plan with the following tips and tricks. Here We have outlined email marketing tips for creating an effective email marketing strategy for your business. Take a look!
7 Best Email Marketing Tips You Should Know In 2022:
1: Define your objectives
The first step in developing an email marketing strategy is defining the objectives. You can utilize email marketing tips to achieve the following objectives:
- Creating Brand Awareness
- Develop and nurture leads
- Maintain customer loyalty
- Sending promotional news about products and services
2: Understand your target audience
One of the most important email marketing tips is to know your target audience to deliver the right message to the right person in the right tone. Your entire contact list may or may not be curious about all of the emails you wish to send. A tailored email to the correct audience, on the other hand, is much more likely to find a happy audience. It’s critical to cater to each subscriber’s demands and interests. A targeted audience is a subset of your mailing list made up of people who are happy with the emails they are getting.
3: Choose the appropriate email type
After you have identified your objectives and segmented your target audience. The next phase is to choose the appropriate email type according to Context. Email type includes informational email, promotional email, product update email, Newsletters, Event invitation email, and many others according to context. following are uses of the above-mentioned types of emails:
- The welcome email is used to greet new customers when they first subscribe to the email. The purpose behind this is to create a first good impression and create brand awareness.
- Promotional emails are done for incentives to drive a sale. The purpose behind writing this email is to convince customers to make a purchase
- Product update email includes information related to new features and functionalities of the products and services which a business offers.
- Newsletters are used to give information about everything which is going on in a business. The purpose behind this is to create brand awareness and customer loyalty.
- Event invitation as the name suggests is written to invite customers to certain exhibitions or any other event.
To conclude, it is extremely vital to choose the appropriate type of email relative to the situation to achieve maximum results.
4: Create a hook at the subject line
The subject line is the first line your customer will read when he opens your email. It is important to create a Hook and use language that grabs him to read further. Personalization used in the subject line increased the email open rate to 40.8 percent.
Consider Barack Obama’s election campaign emails, for example. They were notorious for sending emails with subject lines like “Hey” or “Wow,” which were quite effective. Fundraising emails accounted for the great majority of the $690 million raised online. How do you come up with subject lines that are effective for you? Consider the following steps.
- Make a hypothesis that you’ll test.
- Prepare to A/B test subject lines
- Track data on all email campaigns
- Adjust your subject lines if need be.
#5: Write like a real person
One of the essential strategies to make your email marketing successful is to use personal language. Don’t make it sound that a robot or computer algorithm is writing the email. Consider using their real name in the subject line, noting their favorite goods, and perhaps offering a discount on their birthday. It works when it’s personalized. Communicate with them using their slang, which entails sending emails tailored for different generations. There exists a little more effort, but it is worth it because it seems to be personal communication.
#6: Use email marketing tools wisely
Email marketing tools automate the process of crafting, writing, and sending emails. They also help in maintaining and organizing email lists. It is important to create different segments for customers and send emails accordingly. They are many email marketing tools in Canada available like Mailchimp, Hubspot, Mailjet, and many others. Choose a subscription according to the size of your target audience. Send personalized emails for people of different segments, according to their demographics and buyer persona.
#7: Plan followups
Even if your subscribers haven’t opened your emails in a long time, they can still valued customers. They may have just forgotten who you are and what you have to give and require a reminder. Create a re-engagement email marketing campaign to bring potential subscribers back into the fold. This could involve the following:
- A message that reminds them of you and the value you can provide
- A limited-time offer
- A completely new piece of content has been added to the site.
Hire Experts to Track Tangible Outcomes!
In our previous blog, we mentioned why your business needs to use email marketing. Now, it is essential to know the email marketing tips to create your email marketing strategy on the go. However, it’s also essential to know that preparing an email marketing strategy can be intense. Having an email marketing agency will be a good option. Don’t put yourself in any hassles, choose Mindcob as your best digital marketing agency in Canada and USA now. We are here to create a robust email marketing strategy for your business, which will create a great customer base and eventually boost sales. So, think about us today!